Pay Per Click Articles
How To Write Pay Per Click Ad Copy
Get click through rates over 10, 20, even 30%.
Negative Keyword Lists: Why You Need Them
Adding negative keywords at both the campaign and the adgroup level can improve click through and conversion rates.
How To Add Negative Keywords
Detailed instructions on how to add negative keywords to Adwords, Yahoo and MSN adCenter accounts
Dynamic Text in Adwords Ads
Want scorching click-through rates? Test dynamic text.
How To Sort Out Traffic From Google.com and Google's Search Partners
This one technique can save a marginal campaign.
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An Interesting Pay Per Click Fact & What It Means To You
% of US Searches in March 2008:
Google.com 67.5%
Yahoo 20.3%
MSN 6.7%
Ask 4.1
What this means to ppc advertisers: Google Adwords
is pretty much the only game in town for busy people and active businesses. Why? Its that ole
80/20 rule.
Let's say you decide to improve your pay per click advertising
20% for each major ppc search engine next month (Google, Yahoo, MSN & Ask). We'll assume you got 1000 orders last month - 675 from Google,
203 from Yahoo, 67 from MSN and 41 from Ask. (This assumes that each ppc engine
converts the same. They don't.).
It will take the same amount of effort to improve each account. Ie, it will take the same amount of time to improve your Google account
as it will the improve your Ask.com account. Let's say it takes 10 hours for each pay per click account optimization.
Here are the results of your 40 hours of ppc optimization:
Google 675 orders x 20% = 810 orders. 135 "new" orders.
13.5 "new" orders per each hour of optimization work.
Yahoo 203 orders x 20% = 244 orders. 41 "new" orders.
4.1 "new" orders per each hour of optimization work.
MSN 67 orders x 20% = 80 orders. 13 "new" orders.
1.3 "new" orders per each hour of optimization work.
Ask 4 orders x 20% = 5 orders. 1 "new" order.
.1 "new" orders per each hour of optimization work.